we create marketing plans that become your road map to success

marketing plans & strategy

A Marketing Plan takes all the guess work out of marketing & allows you to target your customers with the most efficient use of your budget. Marketing is not just about getting quick customers, it is about retaining them and having customers for life. We offer two marketing workshop & strategy packages that will help you to create your marketing plan. 

Complete Marketing Strategy & Workshop

When people ask us what is the one thing they could do to reach more customers and increase their sales we always have the same answer “create a marketing strategy.”  It is that simple.

These days consumers are bombarded with marketing messages so in order to cut through you need to have a conversation with them across multiple channels. For many businesses they don’t even know where to start and the options that are available to them. It’s like an awkward first date where you just need a killer ice breaker.

This is where our Complete marketing strategy & workshop comes in. We go through the ins and outs of your business from top to bottom and work out exactly what channels will work for you. We give you the conversation starters and allow you to have a long lasting relationship with your customers.

What you will get:

  • Full day (6-7 hours) or 2 x half days (4-3 hours) face to face or Skype workshops with one of our marketing experts
  • 12 month Marketing Strategy in a comprehensive and easy to understand format. 
  • You have the power to choose how you want to use the strategy. You can divide the work up into people in your business or we can implement the strategies through our outsourced marketing services, find out more.
  • Who is your target market? You should know them better than your mother, your spouse and even your dog! We will create personas for your customers so that everyone in your business knows everything about your target customers. This goes beyond age and location but drills down into their behaviours, preferences and motivations. ​
  • What drives your customers to purchase? What messaging resonates with each customer persona?​
  • What channels are your personas interacting with? Social Media, Email, Print, Outdoor advertising, events, industry specific publications and SO MANY MORE!​
  • Who are you competitors? What are they doing well & what are the gaps you can capitalise on? Where do you sit in the market?
  • What are you currently doing well? Where do you need to improve? What channels are driving results and why? SWOT analysis. ​
  • What is your brand’s identity and how does it align across all channels?​
  • Is your website driving sales? What can be improved?
  • What does success look like for your business and how will you measure it?​
From $2,400 (ex gst)
Speak to your customers in a language that they understand, through channels that they are engaged with and provide them value propositions that resonate with them.
projectaconsultingclient_novacreativeconsulting_marketingconsultingsydney

Swanky Socks

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Swanky Socks
Online sock retailer

Project A Consulting created a new brand identity for this established e-commerce brand. This identity was then incorporated into their new Shopify website built by yours truly.
see our work
logocreation_cxbotanics_projectaconsulting

CX Botanics

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CX Botanics
Start Up Online Retailer

Project A Consulting created a brand identity for CX Botanics a start up in the medicinal supplements industry. Their brief was a sophisticated, modern and earthy identity.
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projectaconsultingclient_envisionvrgraphic_marketingconsultingsydney

EnvisionVR

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EnvisionVR
Tech Start-Up

Project A Consulting created a new brand identity, including brand name, logo, strategy and guidelines for EnvisionVR. The identity reflected the core values of the brand and referenced the architectural elements of their industry.
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Social Media Marketing Strategy & Workshop

Social media is one of the most popular and well known marketing channels. It is also one of the hardest to execute and to get the best bang for your buck. In our social media strategy workshop we will deep dive into the world of social media from the perspective of your customers, your competitors and your business.

 

 

 

What you will get:

  • 1/2 day (3-4 hours) face to face or Skype workshop with one of our experienced marketing experts
  • 4 Month Social Media Strategy summarised into an easy to understand format
  • You have the power to choose how you want to use the strategy. You can divide the work up into people in your business or we can implement the strategies through our outsourced marketing services, find out more.
  • Who is your target market? You should know them better than your mother, your spouse and even your dog! We will create personas for your customers so that everyone in your business knows everything about your target customers. This goes beyond age and location but drills down into their behaviors, preferences and motivations. ​
  • What drives your customers to purchase?
  • What messaging resonates with each customer persona?
  • What platforms are your target market interacting with? Facebook, Instagram, Pinterest, Twitter, LinkedIn.
  • What ad types are most effective for each customer persona?​
  • What are you currently doing well on social media & what can you do better?​
  • What are your competitors currently doing well on social media & what are the gaps you can capitalise on?​
  • What is your brand’s identity on social media and does it align with your customers?​
From $1,440 (ex gst)

Interested in working with us?

We are so confident in our marketing consulting that we offer you a FREE, no obligation phone consultation. We will get to know you and about your business and discuss how we can help you to grow.

0404 363 880

Mon to Fri 8:30 AM – 05:00 PM

info@projectaconsulting.com.au

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