CX Botanics are a startup who came to us with their new business selling premium CBD oil. The business plan was done however their baby needed a name and a brand strategy which is where Project A came in. We worked together to name the business and create a brand strategy. This included our full day brand workshop where we created a vision for the look and feel of the brand moving forward. We then created a name for the business, logo and brand guidelines.
Logo Design & Business Name Creation
To create a business identity that that reflected the personality of the owners as and resonated with the target markets.
1. Nature integration
The logo should reflect the natural medicine element of the product without feeling clinical.
2. Graphic Element
Create a graphic element in the logo that can be use as a stand alone graphic. The graphic should be soft and relate to the natural element of the product.
3. Gender Neutral Design
Create a gender neutral and age neutral design which appeals to a broad range of people.
4. Create a tagline
Create a tagline that links the logo to the overarching mission of the business.
Brand Workshop & Brand Strategy
To facilitate a full day marketing workshop with the CX Botanics team to create their brand strategy.
1. Create a core mission statement
Create a core mission statement that summarises the overall purpose of the business – why do you exist? This is used as the top pillar in the brand strategy and dictates the tone for the brand.
2. Identify Brand Qualities
Work with CX Botanics to answer questions such as; What is your brand personality? How do you customers perceive your brand if you were a person? How do you want to be seen in the industry?
3. Create Brand Personas
Also known as the target market, brand personas are the key people/groups you are targeting your product or service to.
4. Competitor Analysis
Complete a competitor analysis and identify where CX Botanics are in the market.
To create brand guidelines that outlined the overarching brand look and feel for CX Botanics.
Create a colour palette
A colour palette was created which would be used to represent CX Botanics. The colour palette needed to reflect the brand’s core qualities and be gender neutral.
2. Choose brand typography
A brand’s typography should reflect their core business qualities & personality. The CX Botanics typography needed to be modern, earthy and gender neutral.
3. Create logo guidelines
Once the logo & graphic were created for CX Botanics, guidelines needed to be set for their use across all channels to ensure brand consistency.
interested in working with us?
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