ToGo Canada is a food & liquor delivery service in Banff, Alberta.
Think, the Uber Eats for Ski Towns. When they came to us they were due for a much needed brand re-design. Our scope of work included a brand strategy, logo re-design, e-commerce website design & development, integrated marketing plan, social media strategy and implementation, as well as various online & offline marketing campaigns.
Logo Re -Design
To modernise the existing logo, incorporating their new brand name but still keeping reference to their brands heritage.
1. Retro Feel
The logo should have a retro look and feel to it, tying into the ski town vibe that the company operates in.
2. Nod to heritage of logo
The running man from the original logo should remain for consistency.
WordPress Website Design & Development
To design and build a complex e-commerce website where customers from different towns could order food and liquor delivery to their homes.
1. WordPress E-Commerce Website
Create a WordPress website that allows customers to order from a range of restaurants in different locations. Website should automatically geo-locate the customers.
2. Responsive Design
Customers should be able to order across all devices including desktop, tablet and mobile.
Direct Marketing Campaigns
To create a direct marketing campaign to target both the local and tourist markets.
1. Consistent branding
Create a consistent brand look and feel across all collateral.
2. Target Market Research
Research the different target markets to ensure that the collateral messaging resonated with them.
Interested in working with us?
We are so confident in our marketing consulting that we offer you a FREE, no obligation phone consultation. We will get to know you and about your business and discuss how we can help you to grow.